Pioneer and Time Warner Join HD Promo Parade

Joining the HD holiday promo craze, Time Warner launched an HDTV offer in conjunction with Pioneer Electronics that includes a cash rebate, six months of service and set-top box rental to cable customers who buy a Pioneer HDTV and subscribe to Time Warner's HD service. The retail campaign - Time Warner's first - evolv

Author:: TVTechnology
Publish date:: Nov 27, 2003
Social count:: 0

Joining the HD holiday promo craze, Time Warner launched an HDTV offer in conjunction with Pioneer Electronics that includes a cash rebate, six months of service and set-top box rental to cable customers who buy a Pioneer HDTV and subscribe to Time Warner's HD service. The retail campaign - Time Warner's first - evolved from a pilot program the two companies did last year in Los Angeles that resulted in a 175-percent increase in digital HD subs within three months. The offer will run in 1,300 stores nationwide, at chains including Best Buy, Wal-Mart, Sears and Circuit City, through Feb. 8, 2004.

The campaign comes on the heels of a similar deal between Samsung and DirecTV. Cox Communications is also running a promo with Best Buy, where a $50 gift card is issued for customers who sign up for Cox's HD service.

Pioneer Electronics and Time Warner Cable launched a national HDTV promotion to stimulate market growth, increase HD awareness among Time Warner Cable customers and establish an ongoing relationship with key retailers throughout the country.

Pioneer Electronics is shipping its Voyager 3510HD digital set-top box to Time Warner Cable, offering viewers the ability to view HD programs in all ATSC formats supported by the cable industry, including 720p, 1080i and 4:3 and 16:9 aspect ratios. The Voyager 3510HD features graphics over HD video, HD decoding capabi

Cisco and Time Warner Cable are joining forces in an attempt to give consumers enough useful information to make intelligent decisions about HD technology that will best suit their needs and pocketbooks, and encourage future subscribers to sign on for HD service.

Samsung, Time Warner Cable and Advance/Newhouse join to launch OCAP digital cable services promo image

Time Warner Cable has launched HD interactive digital cable services on interactive Digital Cable Ready (iDCR) OCAP-based TV and set-top boxes from Samsung.

Time Warner Cable tests new Pace HD set-top box promo image

Time Warner Cable is the first cable operator to field trial the DC-550 HD STB.

TNT HD officially launches May 21 with hi-def coverage of the first NBA Western Conference Finals. As Time Warner's first 24/7 HD network, TNT HD will offer a broad range of programming in HD, including series, sports, movies and TNT Originals. The east coast feed of the network will be shown in 1080i with Dolby Digit

Time Warner Cable recently completed field trials of Pace Micro Technology's DC-550 HD digital cable set-top in several locations throughout its service area. TWC deployed over 250,000 set-top boxes, used with Scientific Atlanta headends, in 17 U.S. markets. Pace is confident that its new HD set-top will take off wit

In an experiment that could lead to another venue of HD onto computer monitors, Time Warner Cable's San Diego division has wired approximately 9,000 of its subscriber homes with cable's version of IPTV, offering its current broadband customers a 75-channel "Extended Cable" basic-video package on their computers.