Orad Wins CCTV Olympics Contract

Orad has won the Olympic games graphics contract from Central China Television (CCTV) to cover the Beijing Olympic Games using Orad's three dimensional graphics solution. The contract is valued at US$1.4 million.

The Orad systems will be located in CCTV's main production centre as well as in the Olympics IBC center. Orad's Maestro system will be integrated into the Sobey newsroom system and will provide CCTV with fast news graphics and highlights from the Olympic games. Orad's 3DPlay will be used for real time Olympics on-air applications with a dedicated Olympics controller that will enable CCTV to air compelling on-air graphics, innovative comparisons, charts and many other graphic elements. Orad's Proset virtual studios will be used for the presentation of the Olympics as well as a variety of programmes during Oympic coverage.

All of Orad's systems will be centred around Orad's new Graphic Asset Management system (GAM) which will allow all of CCTV's studios and users to share material across the network for fast turn around of graphics on air.