Nielsen is planning add VOD ratings to its menu of TV measurement methods. The Nielsen active/passive meter-- a tool that detects codes in broadcast signals that are delivered to TVs--will collect the VOD data, but the company assures the public that the data collected about the viewing habits of a household will

PVR provider TiVo and marketing research company Lieberman Research Worldwide have created a panel that uses PVRs for viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns. TiVo subscribers opt into the panel, and can participate in surveys to test promotional and product concept

In an effort to regain its leadership in the DVR market, TiVo has teamed up with Comcast to provide a customized version of its video recording technology. The agreement sent TiVo shares skyrocketing; although the company's name is synonymous with the increasingly popular DVR, the company has suffered in rece

February has been very, very good to TiVo. The DVR company started out the month with its most-watched moment ever when subscribers repeatedly reviewed the now infamous breast-exposure incident at the Super Bowl. (TiVo has more than 1 million subscribers.) Then TiVo took a major step toward legitimizing itself with ad

Nielsen Media Research has tapped Wegener Corp. , a leading provider of equipment for television, audio and data distribution networks, to develop and manufacture the new SpoTTrac Encoder for broadcast verification and commercial tracking services. Wegener's SpoTTrac Encoder is a turnkey workstation that will encod

CableLabs has qualified DVR pioneer TiVo for the company's first "Digital Cable Ready" (DCR) product. The Tivo product was verified for compliance in a recently concluded test wave held at CableLabs's Louisville, Colo. facility. The approval allows Tivo to build and deploy a CableCARD-enabled DCR digital video reco

The new $300 unit, detailed on TiVo’s Web site, can capture up to 20 hours of HD content, 180 hours of SD, or a combination thereof.