RadioShack announced yesterday it is now offering the Digital Stream DTX9950 digital converter box with built in analog pass-through.
Analog pass-through allows TV viewers to watch existing analog as well as digital TV stations without the need to install additional splitters or switches. While full service TV stations will be shutting off analog transmitters at midnight Feb. 17, 2009, many translator and low power TV (LPTV) stations will continue to broadcast in analog.
“We’re excited to be among the first national retailers—as well as the largest in terms of the sheer number of retail outlets and distribution channels—to offer a digital converter box with a built-in analog pass-through,” said Peter Whitsett, RadioShack’s executive vice president and general merchandising manager. “Although most research indicates a minority of households actually require such a feature, we’ve found some customers visiting our neighborhood stores for advice are confused over what kind of box they actually need. This alleviates any uncertainty, at no additional cost. The DTX9950 also allows us to deliver a complete digital transition solution, whether it be over-the-air reception of digital and analog signals, satellite television or cable subscription services, or simply a new television.
Whitsett adds that the box will also come in handy for viewers along the northern and southern borders of the U.S. who wish to continue viewing signals from Canada and Mexico.
The DTX9950 is approved by NTIA and eligible for the $40 government subsidized coupon.
Doug Lung is one of America's foremost authorities on broadcast RF technology. He has been with NBC since 1985 and is currently vice president of broadcast technology for NBC/Telemundo stations.
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