Macy's flagship store on 34th Street in New York uses four LCD screens powered by Scala's InfoChannel software to showcase live makeover sessions by Estée Lauder to 4000 passersby hourly.
NEC Corporation, Tokyo, and Scala, Exton, Pa., USA, have formed an alliance to offer a broadband display solution that distributes integrated video, voice, images and text information through a broadband network to large scale plasma or LCD displays as well as TV monitors and interactive multimedia kiosks located at multiple remote sites. The solution combines NEC digital display hardware with Scala’s InfoChannel 3 software platform, with both companies providing systems integration expertise. The deal also gives NEC exclusive rights to sell the Chinese, Japanese, and Korean version of InfoChannel 3 in Asian markets.
"NEC will promote this new broadband display solution by leveraging NEC's extensive communications networking and IT system integration capability and experience in corporate networks and vertical industries combined with Scala's leading software technology and system integration know-how in Europe and North America," said Saburo Takizawa, associate senior vice president and executive general manager of NEC's Broadband Solution Business Unit.
NEC has also developed a new display controller specifically for this solution to optimize the unattended delivery of content generated by the InfoChannel 3 player software at each remote location in the network.
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