NBCU Manages Traffic With VCI Orion System
By TVTechnology published
NBC Universal (NBCU) utilized the VCI Orion Business System to manage back-office functions, including sales and traffic, during the Beijing 2008 Summer Olympic Games.
Orion allowed the network to view its commercial inventory and spot placements in real-time with Inventory Explorer. This synchronized view dramatically streamlines operations through effective log control, reducing the number of make-goods needed. Orion also provided NBCU with the ability to change commercial schedules on the day of airing, seamlessly updating schedules in automation.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Tech. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.