WCAU-TV, the NBC O&O station serving the Philadelphia area, has teamed up with MotionBox, an online video site, to provide a new digital video sharing service.
NBC10.com is targeting viewers in Greater Philadelphia, Lehigh Valley, South Jersey and Delaware, to sign up and share their amateur video on the site. The initiative “will bring together distributors of traditional media and a new generation of personal video creators,” MotionBox told visitors on its Web site.
Though the service is free to users who upload their personal video, it also provides — according to the terms and conditions of MotionBox — a source of free video material to its partner, WCAU. Posting the video on MotionBox grants it automatic broadcast and other rights.