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NBA Teams With Zed to Expand Mobile Content Offerings

The National Basketball Association has partnered with Zed, a mobile services company, and will unveil a comprehensive NBA mobile package in time for the 2008-09 NBA season. The new multiyear agreement with Zed will further expand the league's mobile offerings, reaching basketball fans throughout North America, Europe and parts of Asia.

Throughout the year, basketball fans will be able to enjoy a suite of NBA mobile content, brought to their mobile by Zed, including video highlights, wallpapers for all 30 teams, and ringtones. Along with NBA scores, statistics and news, fans will eventually be able to access a series of casual NBA games, create avatars, blog, join community platforms and develop user-generated content.

"We are excited to work with Zed to further expand our mobile offerings and allow NBA fans to stay connected to our game, wherever they are," said Attila Gazdag, senior vice president of global media distribution for the NBA. "Zed's mobile expertise in both global and local markets will help us reach more fans, with more content, than ever before."

The agreement will expand NBA's overall mobile reach to more than 20 countries, including the United Kingdom, Spain, Italy and Germany. Overall, the NBA will leverage Zed's extensive distribution channels, which include agreements with more than 130 carriers worldwide. NBA content will also be pushed through Zed's direct-to-consumer offerings, including and more.