Mobile500 Alliance Promotes Mobile DTV Roll-Out

A new organization, calling itself the Mobile500 Alliance has been created to promote the ATSC Mobile DTV Alliance. The group, which includes 30 broadcast station groups, collectively owning 346 full-power TV stations in 167 markets, wants to accelerate the availability of mobile DTV to consumers nationwide. Stations in the Mobile500 Alliance reach approximately 90 percent of the United States viewing population, some 263 million persons.

"The Mobile500 Alliance aims to develop a Mobile DTV business model permitting consumers to view popular broadcast content, as well as non-broadcast content with enhanced features," said Colleen Brown, president and CEO of Fisher Communications and chair of the Mobile500 Alliance. "To that end, we will work to secure content arrangements with program suppliers and enhanced consumer device features with electronics manufacturers."

Other members in the group's initial organizing executive committee include executives from Capital Broadcasting Co., Fisher Communications, LIN Media, Schurz Communications, the Sinclair Broadcast Group, and the Titan Broadcast Group.

Other well-known broadcast groups joining the Mobile500 Alliance include the Tribune Broadcasting Group, Pappas Telecasting Companies, McGraw-Hill Broadcasting Co., Hubbard Broadcasting, Granite Broadcasting, and Gray Television.

Earlier this year NBC, Fox, ION Media and Pearl Mobile DTV formed the Mobile Content Venture to launch a national Mobile DTV content service. Members of this group include Belo, the Cox Media Group, E. W. Scripps, Gannett Broadcasting, Hearst Television, Media General, Post-Newsweek Stations and Raycom Media.

The formation of the Mobile500 Alliance and Mobile Content Venture should give consumer electronics manufacturers more confidence in rolling out products with Mobile DTV capability. Ideally cooperation between the two groups will speed the availability of Mobile DTV products to consumers while competition between them will drive new and innovative Mobile DTV services and applications.

Doug Lung

Doug Lung is one of America's foremost authorities on broadcast RF technology. As vice president of Broadcast Technology for NBCUniversal Local, H. Douglas Lung leads NBC and Telemundo-owned stations’ RF and transmission affairs, including microwave, radars, satellite uplinks, and FCC technical filings. Beginning his career in 1976 at KSCI in Los Angeles, Lung has nearly 50 years of experience in broadcast television engineering. Beginning in 1985, he led the engineering department for what was to become the Telemundo network and station group, assisting in the design, construction and installation of the company’s broadcast and cable facilities. Other projects include work on the launch of Hawaii’s first UHF TV station, the rollout and testing of the ATSC mobile-handheld standard, and software development related to the incentive auction TV spectrum repack. A longtime columnist for TV Technology, Doug is also a regular contributor to IEEE Broadcast Technology. He is the recipient of the 2023 NAB Television Engineering Award. He also received a Tech Leadership Award from TV Tech publisher Future plc in 2021 and is a member of the IEEE Broadcast Technology Society and the Society of Broadcast Engineers.