John Sorensen to head up Broadway Systems

Sorensen will be responsible for the development and delivery of Broadway's advertising management software and services.
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Broadway Systems has announced the appointment of John Sorensen as president. Sorensen was formerly president of Encoda Systems until its acquisition by Harris.

Broadway provides cable networks with a contemporary software platform to manage their sales, planning, programming, traffic and billing operations all from a single integrated database. Broadway is specifically designed to meet the complexities involved with managing cable network advertising, enabling the most efficient revenue generation for its network clientele.

For more information, visit www.broadwaysystems.com.