India Online (IOL) Broadband has launched India's first IP-based on-demand TV service to more than 250,000 subscribers using software, servers and middleware from SeaChange International.

Leveraging the networks of India's government-owned Mahanagar Telephone Nigam, IOL Broadband offers an on-demand line-up including Bollywood and Hollywood hits and music videos to its customers in Mumbai. Other IOL Broadband IPTV services include interactive gaming, video conferencing, an e-education channel and live financial data from the Bombay Stock Exchange.

IOL Broadband relies on the SeaChange VOD System, which uses Axiom on-demand infrastructure software to manage growing content libraries, streaming resources and other critical operations automatically to ensure always-on service to millions of subscribers.

IOL Broadband's electronic program guide and content browser is based on SeaChange's IPTV middleware platform, which can deliver complete DVDs in a single on-demand stream.

See SeaChange in NAB booth SU10812 or visit www.schange.com.