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IBM links business systems with content systems

At NAB booth SU7237, IBM will demonstrate a framework of technology offerings designed for broadcasters and entertainment industry enterprises.

IBM's new Cost Optimization and Revenue Maximization suites are focused on technologies and solutions that support the day-to-day activities of broadcasters and other media and entertainment firms. Big Blue will also introduce a new digital video storage system that allows broadcasters to move to centralized, digital production systems.

IBM's 2003 NAB presentation will be divided into three areas - Digital Media Solutions, Cost Optimization Solutions and Revenue Maximization Solutions.

For more information visit www.ibm.com/us.

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