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IBC2007 will offer a zone dedicated to digital signage at this year’s convention at the RAI in Amsterdam.
According to Phil White, IBC director of technology and events, the goal is to attract those from the retail and construction industries as well as system integrators and installers.
The zone will provide a forum for digital signage manufacturers to showcase their systems all running common content developed by IBC. Besides the exhibit area, IBC will offer sessions on business issues related to digital signage based on a large-profile installation.
