The Horse TV Channel has tapped BroadView Software to provide an integrated system of traffic and programming software to its equestrian-oriented cable channel. The system allows access to information including the cost of programming, as well as rights management.
Rachel J. Falleroni, the Horse TV Channel's vice president of programming and planning said BroadView's way of treating interstitial breaks and programming together in a unified system made perfect sense.
"BroadView was capable of storing the kinds of information we needed to track and it was also adaptable to our needs in a fast-evolving organization," Falleroni said.
The Horse TV Channel, part of the Horse TV Media Group Inc., launched the network in October 2005 and went live with the BroadView system in December.
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