Pan-Arab multichannel satellite broadcaster MBC is upgrading its use of Harris Corp. software systems.
The Dubai-based MBC is installing an H-Class ADB playout automation system and upgrading it Broadcast Master airtime sales and scheduling system to version 8.
"We have been using Broadcast Master airtime sales and scheduling system for many years, as it provides a complete, modular, scaleable business system that allows us to efficiently and cost-effectively manage our commercial processes from planning to playout," stated Omran Abdullah, operations manager at MBC.
"The close integration of the ADC playout automation system with Broadcast Master version 8 scheduling and airtime sales application allows us to maintain data consistencies and improve data movement throughout our digital workflow — from production to playout," Abdullah stated.
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