Gray’s Origin Sports Network Expands Distribution
The Origin Sports linear streaming network quadrupled its addressable audience size with launches on Samsung TV Plus and Roku Channel
CHARLOTTE, N.C.—Gray Television has announced that the Origin Sports Network has expanded its lineup of distribution partners to include The Roku Channel and Samsung TV Plus, a move that more than quadrupled its addressable audience size.
A 24/7 linear streaming network, Origin Sports brings viewers unique content featuring Hall of Famers, All-Americans, All-Stars, No. 1 picks and National Champions before they became household names. It operates under Gray’s Raycom Sports division.
Origin Sports launched in July with distribution on The Roku Channel in Canada and on XUMO in the United States, along with YouTube, Facebook, Twitter and Instagram.
“We are thrilled with the early growth of Origin Sports,” said Chad Swofford, vice president of digital content at Raycom Sports. “In addition to our two compelling original content series, our responsive approach to programming has been well-received. Origin Sports’ agility has allowed us to give our audience historical perspective directly connected to what is happening in the sports world today.”
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.