Germany: Sky Expands HD Menu

Sky plans to ramp up the four additional HD venues for Germany at various times through 2010.
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DBS service Sky Deutschland said it's planning to add at least four channels to its HD tier service over the next 12 months for its German subscribers.

Sky Deutschland, a subsidiary of BSkyB based in Great Britain, has been offering a handful of channels on its HD service, including Discovery HD; History HD; National Geographic HD; Sky Cinema HD; Disney CineMagic HD; Sky Sport HD; and Eurosport HD.

Sky said following its inking of a licensing deal with SES Astra — satellite company that will deliver the new channels — Sky plans to ramp up the four additional HD venues for Germany at various times through 2010.

SES Astra said in a statement that the initiative by Sky's German property indicates an increasing demand for a wider array of HD programming, especially as an increasing supply of movies and HD television content becomes more readily available.