According to the 2012 Mendelsohn Affluent Survey released last week, more than 50 million adults from households with incomes of higher than $100,000 reported seeing or hearing advertising on TV in the past six months… from B&C
Gordon Borrell, CEO of Borrell Associates and author of a new report on the outlook for Web advertising spending next year, advises stations to rethink their approach and strategy when it comes to the Internet
Strategy Analytics reports in a new survey that consumers are projected to spend more than $100 billion on a global basis on flat-panel plasma and LCD products from all manufacturers (nearly all of them 720p, 1080p and 1080i) in calendar year 2007, cumulating with the brisk upcoming holiday selling season.
Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the most watched U.S. telecast of all time
Local news not only draws big audiences, but a study maintains that it is also the most effective platform for advertisers.
A new study from Market Force Information also found that two-thirds of North American households own an HDTV.
A new report from Digital TV Research says the increasing number of households subscribing to broadband service will help to drive growth in online ad spending worldwide.
Too often, they are simply repurposing TV material rather than tailoring their creative material to the online video environment
