E! Networks has selected the Scientific-Atlanta PowerVu digital encoding system to begin the analog-to-digital conversion of its primary East Coast feed for E! Entertainment Television programming. E! will use Scientific-Atlanta’s side carrier technology solution to deliver its new digital East Coast feed to cable affiliates.
To implement the East Coast digital feed, E! will use the PowerVu side-carrier capability as well. The primary E! programming signal will continue to be delivered by analog to its East coast affiliates. At the same time, E! will transmit a PowerVu compressed digital signal adjacent to its analog feed on the same transponder. Using PowerVu, E! can deliver the digital programming without adding another transponder or interrupting its analog signal.
For more information, please visit: www.scientificatlanta.com.