DIRECTV Latin America is due to go live in October with ForeTV, the integrated broadcast management solution from MSA Focus. The product architecture enables complex interfaces for a number of DIRECTV’s existing systems to make ForeTV the central point of entry for all ad sales data. Contract information can be entered and displayed in multiple time zones, allowing all sales offices to operate with schedules transmitted across multiple time zones.
By bringing together multiple locations and integrating their ad-sales operations, this implementation of MSA Focus’ ForeTV has enabled DIRECTV to fulfill its requirement to fully support its regional operations throughout Latin America and the Caribbean.
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