DirecTV and TiVo have announced an expanded strategic relationship which positions TiVo as the primary provider of digital video recording (DVR) technology for DirecTV's next generation integrated satellite receivers.
The agreement calls for DirecTV and TiVo to jointly develop the next generation DirectTV receiver based on TiVo's recently announced Series2 platform, which is being promoted as a lower-cost and easier-to-use version of the TiVo platform. In addition, DirecTV will continue to market and distribute the current DirecTV receiver with TiVo service.
As part of the new arrangement, DirecTV will assume primary responsibility for customer acquisition and support, as well as packaging and branding of DirecTV's DVR services.
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