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Digital Signage Venture Closes $4 Million Funding Round

EL SEGUNDO, CALIF.: Ripple TV, a digital signage outfit in SoCal, said it closed on $4 million in venture cap funding this week. Participants included Draper Fisher Jurvetson and Trinity Ventures. Ripple describes itself as a “digital place-based television company that operates a national network of screens” in retail outlets like Borders, Einstein Bros. Bagels, The Coffee Bean and Tea Leaf, Gelson’s and others.

The five-year-old company, formerly named “ActiveMaps,” has screens in 15 markets that it says reach about 10 million “upscale” consumers monthly as validated by Nielsen. Ripple says its technology can be tailored for local, regional or national content delivery. Some of its media partners include E! Entertainment, CBS, The New York Times and Yahoo!

Ripple’s total VC take now stands at $19 million, including this $4 million round, intended to be used for continued operations, SoCalTech reports. Ripple secured $5 million from Trinity Ventures and Draper Fisher Jurvetson in 2006, and a B round of $10 million from the same investors in mid-2007. -- Deborah D. McAdams