BOSTON & BALTIMORE—The Dallas Designated Market Area is taking its first step toward Next Gen TV with the construction of single frequency network sites to broadcast ATSC 3.0 signals via a partnership between Sinclair Broadcast Group, Nexstar Media Group, Univision Local Media and American Tower Corporation.
The agreement between the broadcasters and American Tower will create a SFN for the testing, validation and deployment of ATSC 3.0. The goal is to develop a roadmap for broadcasters and increase the speed in which Next Gen TV services can be provided to consumers. Some of the services that ATSC 3.0 is expected to bring to consumers includes improved over-the-air reception, immersive audio, deep-indoor reception, mobile reception, zoned programming/advertising, automotive services and advanced emergency alerting.
“With the FCC’s approval of the ATSC 3.0 standard, broadcasters are eager and ready to demonstrate its many capabilities, business opportunities and consumer benefits,” said Chris Ripley, president and CEO of Sinclair.
Speaking on the Dallas partnership, American Tower’s Steven Marshall said: “The combination of our broadcast and wireless assets, industry expertise, coupled with these three television broadcaster leaders will help to make ATSC 3.0 a reality for broadcasters.”
No timetable for the construction of these single frequency networks was given.
For a comprehensive list of TV Technology’s ATSC 3.0 coverage, see our ATSC3 silo.
Future US's leading brands bring the most important, up-to-date information right to your inbox
Thank you for signing up to TV Technology. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.