Blip.tv, an Internet media company that hosts and distributes Web-based TV shows and videoblogs, said CNN has licensed its software to enable Internet surfers to send CNN newsworthy footage shot on a cell phone, camcorder or digital camera. Blip.tv also has secured software-licensing deals with the Oxygen Network and the William Shatner DVD Club, which will enable anyone to share content directly with these companies for contests, promotions and Web-based features.
"Corporations are recognizing the importance of giving their customers a voice," said Mike Hudack, CEO of blip.tv. "With tremendous competition in the market, media companies are embracing user-generated content as a way to build strong relationships with their viewers while continuing to reinforce their brands. CNN is elevating the concept of citizen journalism by using blip.tv software to power its I-Report initiative to collect and air--potentially within minutes--eyewitness reports shot anywhere in the world."
Blip.tv's software and tools enable companies to attract, collect and manage user-generated content. Oxygen recently licensed blip.tv software for a promotion. The William Shatner DVD club has licensed blip.tv's software for a contest, hosted online, to find its first spokesperson.
