More than 103 million people watched ads for Bud Light Lime and GoDaddy.com during the Super Bowl, making them the game's most-watched commercials, Nielsen said. Both ads appeared in the 9:54 p.m. EST timeslot, which netted a 45.3 household rating with 103.2 million viewers.
Ad time totaled 38 minutes and five seconds during the game, which netted a record audience for NBC. After a couple of preliminary counts were published, Nielsen issued a final average of 98.7 million viewers--the most for any Super Bowl. At least 151.6 million people were said to have watched at least six minutes of the Feb. 1 Cardinals-Steelers contest.
NBC aired 64 paid ads during the game. The “most-liked,” as measured by Nielsen, was a spot featuring a Budweiser Clydesdale playing fetch with a Dalmatian. It also had the highest rate of recall by the audience.
Movie trailers had the most exposure, with six minutes, 50 seconds. Beer and soda tied for No. 2, each with four minutes, 30 seconds. Car ads comprised three minutes of ad time, down from five minutes, 30 seconds in 2008. Hyundai, Toyota and Audi were the buyers.
Newbies included Cash4Gold, Castrol, H&R Block, Kellogg’s Frosted Flakes and Priceline.com.
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