Broadcast industry focuses on multiple delivery platforms

The industry needs to improve the quality of new delivery platforms, and 57 percent would watch more IPTV if the quality was better, according to a research report by AmberFin
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For a research survey at IBC2008, AmberFin spoke to industry experts to gauge their opinion on what issues would most influence the industry in the coming year.

Although most (60 percent) felt that the industry has improved its knowledge and use of multiple delivery platforms in the last year, it was agreed by 70 percent of respondents that content owners could still be distributing their content more effectively across multiple platforms.

Overall, the research showed that the broadcast industry needs to look at improving the quality of video content on current and emerging media platforms while lowering the cost per deliverable.

For more information, visit www.amberfin.com.