LOS ANGELES—Aladdin will be shinning its lights on the upcoming Republican and Democratic National Conventions, as the company will provide more than 80 of its Bi-Flex LED lights to national cable news networks, including Bloomberg Television.
The Aladdin lights will be used primarily as fill lights in an off-site temporary studio and as key lights for small interview setups in the venues. Bloomberg’s full setup of lights includes six 200 W Bi-Flex4, six 100 W Bi-Flex2, and 10 50 W Bi-Flex 1 units. Jim Hirsch, COO of High Output, Inc., will serve as lighting director for Bloomberg.
The Bi-Flex lights use AC or battery power, offer adjustable color temperature from daylight to tungsten, and allow a variety of mounting options. Zylight is the North American distributor of Aladdin products.