Digital marketing technologies provider Atlas, an operating unit of aQuantive Inc., has teamed up with Tandberg Television to integrate and market their respective next-gen on-demand advertising campaign management systems. The combination of the two will enable advertising agencies to efficiently plan, buy, execute, optimize and measure voice-on-demand campaigns, according to the companies.
The Tandberg Television AdPoint platform provides cable operators and programmers with a complete solution for production, management, and placement of nonlinear advertising. The company said it is compatible with all major VOD streaming servers and is built on an open, flexible architecture. Atlas On Demand, a division of Atlas, provides advertising campaign management and measurement solutions for on-demand television.
The companies said by joining together, they can address many of the technological constraints advertisers, operators and programmers face with buying and selling VOD advertising today, and provide robust planning and reporting across sellers, flexible lead times for creative, copy rotation and ad measurement, as well as the foundation for improved targeting.
"Free video-on-demand is a great value for consumers and a highly competitive differentiator for operators," said Braxton Jarratt, senior vice president of marketing and business development at Tandberg Television. "Our partnership with Atlas aligns two market leaders serving the media buying and media selling communities. By combining AdPoint with the technology of Atlas On Demand, we expect to deliver a seamless, end-to-end working solution that removes the technical hurdles to on-demand advertising."
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