The Associated Press and Microsoft last week launched a new service that allows the news cooperative’s member Web sites to offer free video news clips and share in advertising revenue generated from the service.
About 40 video clips a day produced by the AP will be included in the The AP Online Video Network, powered by Microsoft’s MSN Video. The Web site will cover national and international news as well as business, technology and entertainment stories.
The service is expected to reach an initial audience of 45 million visitors. The AP is offering the videos free to its members and other customers, with revenue coming from ads placed before the news clips.
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