Ad Index
Links to the advertisers in the December 2001 issue of Broadcasting Engineering. Advertiser Page Phone Web site
Links to the advertisers in the December 2001 issue of Broadcasting Engineering.
Product Index
Main product categories from the Product Directory are shown in gold in this section. Page numbers for subcategories take you to the first page of the
Rentrak Again: Super Bowl Ad Stickiness Index
PORTLAND, ORE. Rentrak applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The result people watched the commercials. more than 99 percent of those who watched the game stuck around for the ads, Rentrak said. The final ad
Ad-skipping technology moves to the front line
Ad-skipping is now a red-hot issue being fought over by television and advertising executives who think it threatens the very core of broadcasting’s business model.
Google Deploys TV Search Index
Ubiquitous search engine Google has thrown its hat into the video indexing ring. The Mountain View, Calif.-based company has launched a Beta version of its new Google Video , a search feature that looks for key words spoken on the air--aiding many in the closed-captioning community. The index includes programming
HD Ad Insertion Debuts
Terayon Communication Systems and nCUBE have completed a seamless insertion of high definition (HD) advertisements into HDTV programming.