Viacom Digital Media Group continues partnering campaign - TvTechnology

Viacom Digital Media Group continues partnering campaign

As part of its “Always On” redesign of CBS station Web sites, the group has announced new partnerships for entertainment news, online maps, restaurant reviews and online content
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The Viacom Television Stations Digital Media Group is continuing its campaign to transform CBS station Web sites with new information and entertainment resources as part of its previously announced "Always On" digital media initiative.

Within the past week, the group has announced several partnerships, including those with:

  • The World Entertainment News Network (WENN) for entertainment content;
  • Rand McNally to bring maps and directions to its newly designed CBS station Web sites;
  • GAYOT for restaurant reviews;
  • Studio One Networks for original broadband video content.

The Digital Media Group plans to re-launch Web sites for all of its CBS stations, including kyw.com (Philadelphia) and cbs4boston.com (Boston) in September. The station Web sites in Salt Lake City (kutv.com), Minneapolis (wcco.com), Denver (cbs4denver.com), San Francisco (cbs5.com), Chicago (cbs2chicago.com), Baltimore (wjz.com), and most recently, New York (cbsnewyork.com) have already launched. Seventeen CBS stations will re-launch their Web sites in 2005, followed by UPN stations in 2006.

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