Snell & Wilcox to change marketing strategy

The shake up of European marketing strategy includes the company’s withdrawal from IBC2005

Snell & Wilcox has announced a series of significant changes to its European marketing strategy, including a decision not to exhibit at IBC2005 in Amsterdam this September.

The changes, which result in no budget cuts and maintain the company's current level of marketing expenditure, follow a comprehensive internal review of how the company traditionally spends its marketing budget.

Snell & Wilcox explained its decision in a letter from Joe Zaller, the company's vice president of marketing and product management, which was posted to customers on June 14. The letter can be found at

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