SeaChange introduces VOD advertising solutions

At the Cabletelevison Advertising Bureau’s annual sales conference, SeaChange International introduced targeted advertising delivery with ZIP-plus-four precision, high-density inserters, a content preparation workstation, and digital cue tone systems.

Available this summer, the SeaChange on-demand advertising solution lets network operators begin inserting advertisements into individual on-demand streams. The solution integrates with existing video-on-demand systems, initially enabling ad insertions at the beginning and end of streamed programs. It also provides reporting on aggregate set-top activity during ads and automated stream splicing.

SeaChange’s on-demand advertising solution dynamically places ads into on-demand programs, distributing orders and aggregating reports across VOD operations. It automatically ingests ads from spot libraries, prepares them for dynamic insertion (including conversion to VOD encode specifications) and orders placement based on time and categories, including program, genre, network/content source, zone or ZIP-plus-four.

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