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Proximity to expand to new markets

Proximity re-designed the graphical user interface of the artbox.

Proximity, a media asset management company traditionally serving the television, film and post-production industries, has completed a re-branding strategy as a prelude to expanding to new markets.

The initiative began with the launch of its new Web site and consistent branding across its product line and all of its visual communications. The company has also re-designed the graphical user interface of its flagship product, artbox, as part of the company’s overall re-branding strategy.

Expanding on its traditional broadcast and post-production base, Proximity has recently begun reaching out to new markets, such as corporations and government entities, looking for rich media asset management solutions. By making it more scalable and platform agnostic, artbox is poised to enter new industries.

The company said Proximity’s growth strategy incorporates integrator, reseller and OEM partnerships within the entertainment content management (ECM), advertising, corporate communications, post production, and medical imaging sectors.

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