OfficeMax expands in-store digital signage network

OfficeMax retained ADFLOW Networks in 2005 to establish a digital signage network in large-format OfficeMax Advantage stores across the United States. With the success of the initial deployment, ADFLOW is extending the network to include select mid-sized stores as well. The OfficeMax digital signage network features American Technology Corporation’s (ATC) HSS directional sound technology, branding and advertising content, as well as a live CNN satellite feed to inform and entertain customers without disrupting their shopping.

ATC's patented HSS products offer display-point sound that is focused so that only the intended listener hears the audio content. HSS provides consistent virtual listening areas without the variability in sound intensity that is common in conventional loudspeakers.

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