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NFL signs on for Sponsorship Scorecard

Nielsen Sports, a unit of VNU, and the National Football League has announced a license agreement for Sponsorship Scorecard, a service that provides both ratings currency and a verification service for sponsored placed media in all televised sporting events.

Sponsorship Scorecard enables advertisers and teams to know how many television viewers by key demographic groups see their sponsorship elements, and helps them understand their ROI with this medium. Nielsen Sports, by having created a currency to evaluate this medium, allows advertisers and teams to assess which sports, teams and locations within venues will provide the greatest impact and most cost efficient return in reaching their target audience.

The service was launched in July 2004, and has more than 30 clients in multiple sports including motor sports, baseball, golf, basketball, tennis and football.

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