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Four companies enter digital signage alliance

Miller Zell has entered into an alliance with Digital Display & Communication, NEC and 3M as it launched its MZ In-Store Digital Media aimed at retailers and consumer products companies.

The four companies will deliver one-stop shopping for a range of turnkey, retail digital signage solutions. They include display equipment, digital integration, content production and digital ad sales. Miller Zell's retail merchandising strategy, design, graphics, fixture production and full-program implementation capabilities are part of this package.

The partnering companies are supporting retail-level digital programs, including a networked system in Future Shop (Best Buy) stores in Canada; a customer communication system in SunTrust Bank branches; a 26-channel interactive system in HSBC's flagship bank branch in New York; and a new showroom messaging system in Mohawk flooring dealers throughout the United States.

NEC provides LCD display screens and fully integrated digital signage display systems common in in-store digital communication and signage programs.

Toronto-based Digital Display & Communication will lead the development of digital programming and content management with its experience in digital merchandising systems and experience with digital signage network companies in North America.

For more information, visit www.millerzell.com, www.necdisplay.com or www.ddcgi.com.

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