ESPN strengthens stance with “Monday Night Football”

In an article in Bloomberg Markets magazine, author Allan Kreda examines how the move of “Monday Night Football” will bolster the sports network in its battle with up-and-coming rivals.
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ESPN brings in nearly 80 percent of the revenue for Walt Disney Company's cable network group. ESPN will spend more than $8 billion to air "Monday Night Football," according to an article in the November issue of Bloomberg Markets magazine.

In "ESPN calls a razzle-dazzle play," the magazine reports on ESPN's need to contend with rivals, such as Comcast, which picked up the NHL broadcast rights for OLN in August and may challenge ESPN directly for professional sports broadcast rights in the future.

Bloomberg News sports media writer Allan Kreda takes a close look at ESPN, which is now available in more than 90 million U.S. homes (about 82 percent of all households with televisions); its high-priced football gamble; and its plans for further expansion to strengthen its hand in ongoing battles with cable operators.

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