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Equilibrium receives media automation patent


The patented system automatically processes the URL encoded tags and automatically produces derivative media optimized for a Web site, mobile device and other Web-based applications from the original media.

Equilibrium, a provider of automated media processing and delivery systems, announced that the company has been awarded its second patent for the technology behind Equilibrium's MediaRich and DeBabelizer Servers.

U.S. Patent Number 6,964,009 was awarded to Automated Media Processing Solutions, the corporate entity that owns and operates Equilibrium. The patent covers automatic media delivery systems that operate in parallel with existing Web site infrastructures.

The company said Equilibrium and its licensees are the sole authorized providers of systems and services that automate the production of media through content generation procedures controlled by proprietary tags placed within URLs embedded within Web documents.

Using the Equilibrium's technology, the author places the original media in the system, and adds proprietary tags to the URLs for accessing the media. The system automatically processes the URL encoded tags and automatically produces derivative media optimized for a Web site, mobile device and other Web-based applications from the original media.

Because the invention takes the original media, content generation procedures and proprietary URL tags as inputs for generating the media, it is possible to modify any of these variables and have the system automatically update the media on the associated Web pages, mobile applications and other Web-delivered media content such as 3G cell phones, Archos devices and Apple's new video iPod.

For more information, visit www.equilibrium.com.

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