TiVo, a pioneer in DVR technology, has licensed its intellectual property to Cox Communications, the nation's fourth-largest cable TV company. The agreement also allows Cox to distribute TiVo's interactive advertising platform.
Under the deal, TiVo will customize its cable software for deployment on compatible Cox DVR set-top boxes. TiVo's downloadable software will allow Cox to deliver the TiVo service in Cox subscriber homes without replacing existing DVR boxes, and without an installation appointment.
Such deals, similar to one TiVo reached with Comcast last year, may increase because of TiVo's strengthened position after winning a patent infringement suit last spring against EchoStar.
Financial terms of the Cox-TiVo deal were not disclosed.