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Barco displays at Detroit auto show

Barco LED walls create an immersive video experience at the North American International Auto Show in Detroit.

Auto manufacturers used a more immersive video environment to draw visitors into booths at this year’s North American International Auto Show, Jan. 14 – 22, in Detroit. Instead of using static LED video walls, exhibitors emphasized the total experience that people have once they are inside a booth.

With that aim, numerous auto manufacturers selected Barco’s LED tiles for their booths. In conjunction with rental partners XL Video, Creative Technology, CT Germany, IMAG and Bluewater, Barco LED solutions accounted for 95 percent of LED installations covering more than 10,000sq ft of total space.

Auto manufacturers including Cadillac, GM, Ford, Saturn, Toyota, Lexus, Nissan, Porsche, Kia, Land Rover, Hummer, Jeep, Infinity and Buick used Barco LED tiles for video applications. Creative standouts include Ford's use of ILITE 6 XP tiles for a curved, segmented wall in its trademark oval shape. Nissan used OLITE 510 tiles for arched displays, turntables and its video ceiling. Jeep used large-scale MIPIX LED walls for moving content behind each vehicle.

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