Bannister Lake and Compix partner for social media integration

Together, SocialBrander and TweetOut enable users to search for trending conversations on Twitter and Facebook, filter out unwanted data, approve message content, and take that content straight to air.
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Bannister Lake recently integrated the Compix SocialBrander with its BL TweetOut Nano. The resulting system cost-efficiently marries professional branding and content management to create a customizable social media tool that enhances the viewing experience.

Social media messages can be completely customized with an existing on-air style and can even include sponsors’ logos and taglines to provide new station/network advertising opportunities.

This partnership combines the branding capabilities and customizable template support available in the Compix SocialBrander with the comprehensive search tools in BL TweetOut — including hashtags, keywords and mentions — as well as localization options to return results in any language.