Digital television factory-to-dealer sales figures have been released by the Consumer Electronics Association (CEA). According to the CEA, 3.8 million units have been shipped from January through June of 2005, bringing the total dollar sales to date to more than $4.6 billion. This marks a 45 percent increase in unit sales and a 23 percent increase in dollar sales over the same period in 2004.
The average factory-to-dealer decrease in price has been a driver in the continued adoption of DTV sets. The price since January has dropped more than $200 bringing the average factory-to-dealer sales price to $1159 per DTV set. As the sales prices continue to drop, every month in 2005 has seen an increase in sales over the previous month.
Data cited in this release is available for purchase through CEA's Market Activity Reports and Analysis (MARA) program at www.ce.org.