Setanta Delivers Sports to Global Audiences With Genesis Networks

NEW YORK — May 21, 2008 — Genesis Networks, a provider of next-generation global video transmission services, today announced that leading sports broadcaster Setanta Sports is utilizing the Genesis international fiber network to deliver Setanta programming on a full-time basis to major global DTH and DBS hubs.

Genesis provides a fully managed, turnkey international network solution to deliver live Setanta programming on a 24/7/365 basis to leading subscription television providers in Canada, the United States, and Australia.

"Using the Genesis Networks service allows us to deliver high-quality program content cost effectively and securely to our worldwide viewers," said Setanta Network Manager Terry Boylan.

In addition to supporting a dedicated delivery solution for Setanta, Genesis provides Setanta with turnkey international solutions to support transmission of contribution content from Asia and Europe to Setanta Headquarters in Dublin, Ireland. This includes transmissions for a variety of sporting matches around the world such as cricket and rugby, as well as special event services for the transmission of major golf and tennis tournaments.

Setanta Sports is a leading international pay-television broadcaster and the number two sports broadcaster in the United Kingdom. It provides top sports leagues and events to over 100 million digital television homes worldwide and to over 5,000 bars and clubs in the digital television markets of North America, the United Kingdom, Canada, Ireland, Germany, and Australia. The company established its reputation by broadcasting top live sports competitions and events on a pay and pay-per-view basis, including Barclays Premier League, European Football Championship, Rugby World Cup, The Champions League, Gaelic Games, The FA Cup, The UEFA Cup, International Cricket, World Title Boxing, Six Nations Rugby, The Scottish Premier League, UFC, and many more.

Setanta is a dynamic and adventurous organization and we are very pleased to be playing a part in its growth," said Jeremy Dujardin, vice president of engineering at Genesis Networks. "The Genesis Networks solution provides benefits and advantages that are increasingly important for fast-moving, expanding operators like Setanta."

To learn more about Genesis Networks solutions, go to

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About Setanta Sports

Setanta Sports employs over 450 staff in its offices in Dublin, London, Glasgow, New York, San Francisco, Sydney, Toronto, and Vancouver. It is a private group of shareholders including AIG, the U.S. investment fund, Balderton capital (formally known as Benchmark capital), Doughty Hanson, and Goldman Sachs as the majority shareholders.

Michael Watt is a non-executive director of Setanta Sports, formerly with CSI, along with Steve Bornstein, the former president and CEO of ESPN and ABC Sports, Richard Brooke, the former CFO of BSkyB plc, and Trevor East, former head of Sky Sports.

About Genesis Networks

Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks' platform is a next-generation, IP-based fiber, and satellite video network with cutting-edge switching and compression technologies. With more than 160 locations worldwide and growing, many organizations can now take advantage of Genesis services. The company's network operations center in New York City maintains the health and standards of the global network while the Genesis proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. For additional information on Genesis Networks and its innovative products, please visit