Omneon Content Delivery Platform Enables Cost-Effective Multichannel, Multilocation Master Control for Cowles Media

Speed, Efficiency of Media Transfers via Omneon ProCast™ CDN Supports Shared Master Control for KION-TV/KCBA-TV and KCOY-TV/KKFX-TV

SUNNYVALE, Calif. — Feb. 16, 2010 — Omneon today announced that Cowles California Media Company is using Omneon Spectrum™ media server systems in conjunction with Omneon ProCast™ CDN at its California broadcast stations KION-TV/KCBA-TV and KCOY-TV/KKFX-TV in a first-of-a-kind implementation supporting multichannel, multilocation master control. Integrated by Advanced Broadcast Solutions (ABS), the Omneon systems enable the Cowles stations to move high volumes of data from one station to another using a limited amount of bandwidth and, with this capability, drive master control for multiple stations from a single point.

“The data transfer speed and efficiency provided by our Omneon server and content delivery systems have allowed us to leverage existing production and master control resources in expanding the Cowles family of broadcast stations,” said Paul Dughi, president of Cowles California Media. “Working closely with ABS and Omneon, we have successfully applied accelerated content distribution technology at the station level to establish streamlined, cost-effective operations for our geographically distributed stations.”

The ProCast CDN high-performance file transport engine uses unique acceleration technology to enable the high-speed transfer of media files over a 45 Mbps dedicated circuit between KION-TV/KCBA-TV in Salinas and KCOY-TV/KKFX-TV in Santa Maria. With the ProCast CDN transport engine, the Cowles broadcast facilities can send large media files from a Spectrum media server at one station to a Spectrum server at the second station, more than 150 miles away, as fast and as simply as if the action were a local transfer. Unaffected by distance, the file transfer speeds achieved with the ProCast CDN are orders of magnitude greater than FTP transfers.

Content ingested and prepped in Salinas is delivered to Santa Maria via the Omneon content delivery platform, which operates in conjunction with Sundance automation to ensure that the appropriate content and data are transferred. This content, stored locally on servers in Santa Maria, is switched and played out from master control in Salinas. The Santa Maria station provides master control only for its local news programming, though operators there can take over switching and playback at any time, as needed. Cowles also uses the Omneon content delivery platform as a backhaul for moving locally produced spots, promos, and other contribution content from Santa Maria to Salinas for prep.

The Omneon platform currently supports a total of six stations across two markets, as KMUV-TV (Telemundo) and NION-TV (CW) also are run out of the Salinas facility. Should Cowles expand its station group further, the Omneon platform can accommodate the addition of new channels or subchannels.

“In helping Cowles bring its new Santa Maria station into the company’s hub-and-spoke broadcast model, we faced the challenge of delivering broadcast content quickly and efficiently over a limited connection,” said Mark Siegel, president of Advanced Broadcast Solutions. “The Omneon ProCast CDN solution was the only tool on the market capable of providing this high level of performance, and the resulting implementation has proved both stable and capable of blasting a lot of data down a very narrow pipe.”

More information about Omneon products and solutions is available at

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About Cowles California Media Company

Cowles California Media Company owns and operates television stations and Web sites along California’s Central Coast. In the Santa Barbara/Santa Maria/San Luis Obispo market, the company owns and operates KCOY-TV (CBS) and KKFX-TV (FOX). In the Monterey/Salinas/Santa Cruz market, the company owns and/or operates KION-TV (CBS), KMUV-TV (Telemundo), NION-TV (Central Coast CW), and KCBA-TV (FOX). Cowles California Media Company is a division of The Cowles Company, located in Spokane, Wash. Cowles owns and operates The Spokesman-Review newspaper, founded in 1894. Other properties include Inland Empire Paper Company and holdings in television, real estate, insurance, and financial services.

About Omneon Inc.

Omneon Inc. is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing modular and expandable video server architecture in the Omneon Spectrum media server. The company’s Omneon MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at