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PLAZAMEDIA Institutes Efficient, Forward-Looking File-Based Workflow Centered on Omneon Storage and Server Solutions

SUNNYVALE, Calif. — Sept. 11, 2008 — Omneon, Inc., today announced that PLAZAMEDIA, a full-service television provider that is also Germany’s largest sports television producer, has selected Omneon storage and server solutions to form the basis of its new platform for highly efficient, file-based workflows.

At the heart of PLAZAMEDIA’s “eCenter,” a new Omneon MediaGrid™ active storage system provides facility-wide central storage, with Omneon Spectrum™ media servers performing ingest and playout functionality. In addition, Omneon ProXchange™ provides automated file transcoding within the MediaGrid, while Omneon ProBrowse™ delivers enterprise-wide media viewing capabilities. As a complete system, the Omneon solution provides PLAZAMEDIA with a scalable platform to support future growth, while offering reliability and resiliency, the ability to work in a mixed-format environment, the capacity to move between formats effortlessly, and seamless integration with other leading third-party applications.

PLAZAMEDIA currently delivers 19 channels to air, and the new eCenter platform will allow the roll-out of additional channels as needed.

“We have relied on the Omneon Spectrum servers for ingest and playout since 2004, and in that time we have come to appreciate their absolute reliability. Now, with the MediaGrid system’s ability to serve as a central distribution platform for multiple formats, we have designed a highly efficient and cost-effective workflow platform that will enable us to better serve our customers through more efficient management of existing channels while at the same time giving us the ability to roll out new channels more readily.” said Chris Wieland, director of technology at PLAZAMEDIA. “For us, it’s the unique processing capabilities of the MediaGrid system, its flexible interoperability, and its huge capacity that make it the perfect fit.”

Working with systems integrator and Omneon partner Netorium, the team at PLAZAMEDIA has developed a workflow in which content — provided either via tape, satellite feed, or file — will be ingested to existing Omneon Spectrum servers under the direction of Blue Order media asset management and then sent or imported to the new, redundant, 2x 24-TB MediaGrid system for secure, resilient central storage. Relying on the Omneon ProBrowse application, the MediaGrid system can actively generate browse proxies while content is still being recorded. This efficiency is particularly valuable to anyone working on a tight deadline — editors making shot selections for sporting events, for example.

Directed by Marquis Medway, MXF IMX 50 files will then make the roundtrip from the MediaGrid system to Avid® editing and back, at which point the ProXchange application will transcode designated files into MPEG LGOP for playout under Pro-Bel Morpheus automation. The MediaGrid system will also interface with EVS servers used for live sports production and with an SGL tape library serving as deep archive.

“PLAZAMEDIA has developed a very forward-looking workflow that maximizes efficiency today and positions it for growth opportunities tomorrow,” said Geoff Stedman, Omneon senior vice president for products and markets. “This unique Omneon installation in Germany is another illustration of the new paradigm for the broadcast industry — file-based workflows built around centralized active storage.”

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PLAZAMEDIA GmbH, an EM.Sport Media AG company, is one of the leading full-service providers for TV and new media, and is also Germany’s largest producer of sports TV. Based in Ismaning near Munich, the company employs a full-time staff of 260 as well as 700 freelancers to produce content for television broadcasters and rights holders in the fields of domestic and international football, ice hockey, basketball, boxing, Formula 1, sailing, and European and World Championships in a variety of sports. PLAZAMEDIA offers comprehensive services for OB production, broadcasting, new media, studio productions, and post-production. The firm’s clients include Premiere, DSF, ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Disney Television International, and Eurosport, as well as many other national and international companies. PLAZAMEDIA is managed by Florian Nowosad (CEO) and Zeljko Karajica.

About Omneon

Omneon, Inc., is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing a modular and expandable video server architecture in the Omneon Spectrum. The company’s MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at