Triveni Digital Taps Wellbe Communication Technology To Support Sales and Service in China

PRINCETON, N.J. -- Jan. 5, 2010 -- Triveni Digital today announced it has extended its worldwide reseller network by adding Wellbe Communication Technology, with offices in Shanghai and Beijing, to serve the growing broadcast, cable TV, and IPTV markets in China. A leading distributor of broadcast technology products, Wellbe Communication Technology will offer Triveni Digital's advanced solutions for managing data and metadata in DTV streams, as well as local support and service tailored to the country's unique business and operational needs.

Wellbe Communication Technology has been one of the leading technology distributors in the industry since 1988, with a broad customer base that includes China Telecom, China Mobile, China Unicom, and CCTV. A trusted name, known for successfully leveraging a superior portfolio of products, Wellbe Communication Technology serves the Chinese broadcast and telecommunications industry with a distinctive blend of knowledge and expertise.

"Providing high-quality digital television services to viewers in a country as large as China creates distinct challenges and exciting opportunities," said Ralph Bachofen, vice president of sales and head of marketing for Triveni Digital. "Triveni Digital solutions offer the tools and capabilities to meet those challenges -- securing continuous signal delivery in accordance with transmission standards and rising viewer expectations. With its experience and expertise, Wellbe Communication Technology will be a valuable partner in enabling us to take advantage of the opportunities in its home market."

"Triveni Digital's advanced monitoring technology products are well respected for their high quality, versatility, and ease of use," said Bill Cheung at Wellbe Communication Technology. "Demand can only grow as media and telecom providers in China become familiar with them. We look forward to supporting Triveni Digital as a valued partner and to adding its outstanding products to our portfolio of solutions."

More information about Triveni Digital and the company's products is available at

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About Triveni Digital

Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.