NBCU Applies Ross OverDrive Technology for Historic Live Coverage

Iroquois, ON, Canada – November 13, 2008 – NBC Universal Television’s recent live coverage of the historic U.S. Election and Philadelphia Phillies World Series Parade was delivered to viewers using Ross Video’s OverDrive Automated Production Control System (APC).

WMAQ Chicago/NBC 5 TV presented viewers with exciting U.S. election coverage and the Barack Obama victory celebration at Chicago’s Grant Park using the OverDrive APC system. Coverage included 14 remotes with multiple live shots and up-to-the minute results from across the country. The combination of an efficient workflow and superb planning were key elements in the highly successful election coverage by WMAQ and helped NBC lead in the 18 – 49 demographic nationally.

WCAU Philadelphia/NBC 10 TV used OverDrive for coverage of the biggest local sports fan party in 25 years. The World Series Parade drew close to 2 million people to the streets. Live coverage continued from 11:00 a.m. to 6:30 p.m. OverDrive operators were rotated throughout the day with seamless coverage provided by 12 reporters in the field, 2 helicopters from above, and live broadcasting direct from Citizens Bank Park.

“The ability to cleanly manage such high profile live event productions is a testament to the power of OverDrive,” said Brad Rochon, Marketing Product Manager, OverDrive. “NBCU’s demonstration in providing market-leading coverage of local live events is proof that OverDrive can manage even the most demanding productions.”

The NBC Universal Television group is managing all daily news production with OverDrive at 6 NBC and 2 Telemundo facilities in top U.S. markets.

About OverDrive

OverDrive® is the world leader in production control technology. Designed by Ross using the latest Java technologies and an IT class client/server architecture, OverDrive extends the reach of the operator to include control of video servers, audio mixers, robotic cameras, multiple graphic channels and more. In newsroom applications, the unique LiveLinkTM MOS connection to the newsroom control system (NRCS) enables direct control of production rundowns and MOS enabled devices. With OverDrive, users create more sophisticated, cleaner and consistent productions while facilities improve their bottom line with an industry-leading return on investment.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross’ award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at www.rossvideo.com.


Ross Video Media Contact:

Jennifer Nicolaassen Barrie

Public Relations Coordinator

Tel: +1 613-652-4886 ext. 5296

Fax: +1 613-652-4425

E-mail: jbarrie@rossvideo.com