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Orad Makes the IBC2012 Innovation Awards Shortlist

ESPN was selected amongst dozens of entries for its use of Orad’s MVP sports enhancement technology for its groundbreaking coverage of the 2011 Grand Slam tournaments

June 19, 2012Orad is pleased to announce that they, along with ESPN, have been nominated for an IBC2012 Innovation Award. Shortlisted for the IBC2012 Innovation Awards ‘Content Creation’ category, ESPN was selected amongst dozens of entries for its use of Orad’s MVP sports enhancement technology for its groundbreaking coverage of the 2011 Grand Slam tournaments. ESPN leveraged the enterprise graphics solution to deliver live analysis of player strengths, weaknesses, and strategy, taking the viewer into the heart of the game while opening doors for broadcasters to offer innovative advertising. “Orad is honored to be part of the nomination for the prestigious IBC2012 Innovation Awards competition,” says Avi Sharir, President and CEO, Orad. “We thank ESPN for their contribution to the MVP sports enhancement technology and leading the way in broadcast innovations with Orad’s tools. ESPN’s producers and talent drive us to be the best in the marketplace.”

The IBC2012 Innovation Awards ceremony will take place on Sunday 9 September, Auditorium, RAI. The doors open at 18:15 (6:15PM), with the ceremony kicking off at 18:30 (6:30PM). For more information about IBC2012 and the awards competition, please visit the event page.

About ESPN

ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of eight 24-hour domestic television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, ESPN 3D and the regionally focused Longhorn Network) and five HD simulcast services (ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include ESPN Regional Television, ESPN International (48 networks, syndication, radio, websites, mobile, apps), ESPN Audio (broadcast, satellite, online and apps, a growing category led by ScoreCenter), (plus a variety of sport-, college-, and market-specific sites), ESPN The Magazine, ESPN Enterprises and espnW. Multi-screen offerings include WatchESPN (access to several ESPN networks online and via an app) and ESPN3 (live multi-screen network available online, on the go and via Xbox LIVE). Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About Orad Hi-Tec Systems

Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at

For further information contact:

Orad Hi-Tec Systems Ltd

Ofir Benovici

Vice President Marketing