India's National Public Broadcaster Digitalizes Archives with Dalet MAM

INDIA’S NATIONAL PUBLIC BROADCASTER DOORDARSHAN DEPLOYS DALET MEDIA LIBRARY

Dalet media asset management used to digitalize and centralize national media archives

Singapore – February 10, 2009 –Dalet Digital Media Systems announced today, that the Indian national broadcaster Doordarshan has successfully implemented the Dalet Media Library system to digitalize the broadcaster’s national media archives. With central operations in Dehli, Doordarshan has bureaus throughout the country and is the only broadcaster to reach a national audience. Doordarshan archives include thousands of hours of programs, covering India’s cultural, historical and religious events, current affairs as well as government and political commentary. Most of this archival treasure was largely untapped because the content was not easily searchable and existed only in tape-based versions, making it difficult to share. With the help of integrator HCL Infosystems Ltd, Dalet professionals have installed a robust, state of the art media asset management platform that facilitates the migration of existing tape-based content as well as newly created content into a centralized digital repository. The advanced Dalet search and browse engine in Dalet Media Library makes the archived material easily accessible both locally by workstations connected to the network and remotely by any PC with a web connection.

“The Doordarshan project is one of the first media asset management initiatives in India’s public broadcast market,” says Anurag Kumar, Deputy General Manager for HCL Infosystems. “This first phase constitutes the heart of the enterprise system. It provides the core, fundamental workflow in which media - existing, present and future - will be stored in a central database and readily available in just about any format by any authorized user regardless of location.”

“The Dalet technology does more than centralize the archives. It also provides a platform by which valuable assets can be exchanged, allowing them to be used in even more meaningful ways,” comments Arnaud Elnecave, General Manager, Dalet Asia Pacific. “Because the Doordarshan archives carry such a phenomenal wealth of materials, it was essential that the new digital workflow could accommodate media delivery to a wide range of platforms.”

The new Doordarshan digital workflow incorporates NetApp NAS technology for ingest and production online storage, and IBM tape library for nearline storage, controlled by Front Porch Diva HSM. Dalet Media Library manages all the media operations such as conversions of media into proxies for fast online viewing, transfers between different storage units, indexing of the video content. Dalet also provides tools for search, retrieval, storyboarding, exchange and integration to ensure content distribution.

About Dalet Digital Media Systems

Dalet is a worldwide leader in software that empowers broadcasters and content professionals to produce and manage audio and video content in a digital, multi-platform world. Dalet media asset management (MAM) solutions streamline production costs and increase revenue opportunities by simplifying the distribution of rich-media assets across both interactive and traditional platforms.

Dalet tools are used around the world by thousands of content producers including major television and radio public broadcasters (BBC, CBC, DR, NPR, RFI, Russia Today, RTM, VOA, WDR), commercial networks (ART, eTV, Grupo Prisa, Prime Television, The Press Association, Warner Bros., XM Satellite) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0000076176, Bloomberg DLT:FP, Reuters: DALE.PA.

About HCL

HCL Technologies is India’s leading Global Technology and IT Services company. The company provides a broad and extensive range of hardware, software and integration services to financial, media and many other industries. Particular areas of expertise include computer manufacturing, Global IT services, Infrastructure Solutions and Information Systems as well as Networking and Network Integration.

For More Information

For more information on Dalet, visit www.dalet.com or contact:

Zazil Media Group

Janice Dolan

(p) +1 617 817 6595

(e) janice@zazilmediagroup.com